Search engine optimization is an excellent way to bring publicity to your website. For people who are just becoming familiar with the internet, this may seem daunting. Search engine optimization couldn't be easier, so long as you have a little guidance. This article will outline several easy steps to maximize the results from your search engine optimization efforts.
When optimizing your site for keyword phrases, rather than single words, pay attention to keyword proximity. If your keywords appear together, rather than being separated by other terms, it is best. This method increases the weight given to searches for that phrase, without detracting from searches for the individual terms.
When setting up your site with SEO, pick a few keywords to optimize and focus your efforts on those. Trying to use too many different keywords will result in keyword dilution, where the weight of your keywords is lost in the text. If you must have many different keywords, create multiple pages that can link back to your product pages.
Optimize your site using breadcrumb navigation. Breadcrumb navigation means including a series of links that lead the viewer incrementally back to the homepage of your site. These make it easier for visitors to find their way around your increase and site the incidence of your target keywords, plus the search engine spiders can index your site more easily.
Make sure all image tags have "alt" tags for better SEO. If the image cannot be displayed, these tags take the place of images. Search engines read these tags and index them, so you can boost your page rankings by having keywords in them.
Determine if the keywords you are using in your site are conducive to internet searches. You can test this with any "pay-per-click" search engine. Type in your keywords and see how many other people are searching for those terms. Play around with your vocabulary, and see if you can get a key phrase that contains words that most people will search for. When you modify your keywords using this method, more people will find your site using a search engine.
Find a newsletter designer service if you do not have time to do it yourself. For a fee, these companies will generate quality newsletters to send out to your dedicated, or new, email subscribers. These newsletter companies will also occasionally link back to your website, increasing your hit level and your search results.
Maximize the use of images and photos on your website to enhance your search engine optimization. Give each visual a short interesting caption containing your important keywords. One way that search engines rank images is by the text that surrounds them, so make sure that this information is rich in keywords, including any titles or headings you may use.
To increase your traffic, create content that people want to link to. You can attract people with diagrams and pictures, 'how to' articles or a list of top 10 tips. Once you find a method that works, keep creating content using the same structure. Provide useful information that people will be interested in enough to create a link to it.
When setting up your website, avoid flash. It may look pretty to have Flash, but it will not do a thing for your search engine optimization. With Flash as with AJAX and Frames, you will not be able to link to a single page. For optimum SEO results, do not use frames, and only use AJAX and Flash sparingly.
If you are going to use the same article in more than one place, be sure that you don't just post exactly the same content each time. Search engines will view this as duplicate content, which will SEO hurt your search ranking. Tweak the article a bit each time you post it somewhere.
Google uses domain names as part of it's ranking algorithm, so ensure that yours includes some of the keywords you've identified as most important. If you're selling hardware and your domain name is JoesGoods.com, no one will find you. You need to have a clear, concise domain name which indicates who you are and what you do.
It should go without saying that original content beats out copied content in the SEO wars. One way to drive traffic is to offer information and content that is exclusive and unique to your site. People stay and click around your site when you have something unique and interesting to offer.
Don't use tables if you want excellent search engine optimization. Table headers will not make sense to a search engine spider, so instead write out the information contained in the table in paragraphs. Full sentences are easier to read by your audience as well, and will therefore provide a better source of information.
It is important to include your company's complete physical address on every page of your website if you want local users to be able to search for your site. This makes it more visible to search engine algorithms that take geographical descriptors into account, as they analyze sites and assign rankings.
To maximize your SEO potential, make sure that content on all pages of your site is as unique as possible. Search engines hate duplicate content and having it on your site will only hurt you in the long run. Make sure your regular content is unique as it will be beneficial for you both with search engines and human visitors, although navigation elements of a site can be similar.
Hopefully, search engine optimization looks a little less mystical, now. It is just a collection of techniques for boosting a website's traffic and therefore, its potential revenue. Some of them are easy to master, while some take more study and practice. If the tips above whet your appetite, there is plenty more enlightenment waiting for you.